Dean Wright in Business Time in Essex – How to avoid financial forecasting that ends up with rain instead of sunshine

Business insightsBusiness startup

In this quarter’s edition of Business Time in Essex, Streets Whittles’ Director Dean Wright offers 10 tips for mastering financial forecasting for founders and entrepreneurs under the following headings:

  1. Overly optimistic revenue projections
  2. Underestimating expenses
  3. Ignoring seasonality and cyclicality
  4. Lack of detail
  5. Inconsistent projections
  6. Not adequately addressing risk
  7. Neglecting working capital needs
  8. Not demonstrating financial expertise
  9. Overlooking debt serviceability
  10.  Ignoring feedback

You can read the full article online here – scroll through to page 37.

If you would like assistance with your financial forecasting, contact Dean on 01206 762200 or email him at